Synergy and Convergence

Convergence - How differnet media platforms and forms can be combines and used together.

Synergy - another word for harmony or co-operation, which describes the way a brand or product can be promoted throughout all forms and platforms within or available to a large media company.

Synergy works when different elements within a media conglometro promote - film studio, record label, video game divison which creates linked products from the film, soundtrack or video game. Each distinctive product promotes the others. For example 'Disney Stores' promote the consumer products which promotes the parks which promotes the televisons shows and they promote the company. Another example of synergy used in the film industry was the film 'High School Musical' it's promoted the DVD which promoted the soundtrack which promoted the advent calendar, which promoted the doll which promotes the sequal which the promotes Disney Store and then promoting the film.

Convergence is used in the film industry to bring in technologies together and to get mroe interact with the public throught technology. As technology is expanding rapidly, and joining forces, everything that seemed impossible 20-30 years ago or even 10 years ago is suddenly becoming possible due to technology. combining technology like a  mobile phone where you can use as a still camera, and movie image camers, download and watch moving images on, use it as an MP3 player, recorder, access to internet and so on has gotten popular over the past 5 years - From a Sony Ericson to an iPhone 5C you can see the different between the technology.
 Media institutes are diversifying so they can be able to produce and distrube across several media platforms - for example, a newspaper with an online version and audio podcasts or the coming together of videogames with films e.g. Avatar or SkyFall.
 Nowadys, in the media world, not all media are known to be separate. Televison, Videogames, Films, Newspapers, Radio, Magazines and Music used to exist separately however know all of them are known to be combined.