Synergy - another word for harmony or co-operation, which describes the way a brand or product can be promoted throughout all forms and platforms within or available to a large media company.
Synergy works when different elements within a media conglometro promote - film studio, record label, video game divison which creates linked products from the film, soundtrack or video game. Each distinctive product promotes the others. For example 'Disney Stores' promote the consumer products which promotes the parks which promotes the televisons shows and they promote the company. Another example of synergy used in the film industry was the film 'High School Musical' it's promoted the DVD which promoted the soundtrack which promoted the advent calendar, which promoted the doll which promotes the sequal which the promotes Disney Store and then promoting the film.
Convergence is used in the film industry to bring in technologies together and to get mroe interact with the public throught technology. As technology is expanding rapidly, and joining forces, everything that seemed impossible 20-30 years ago or even 10 years ago is suddenly becoming possible due to technology. combining technology like a mobile phone where you can use as a still camera, and movie image camers, download and watch moving images on, use it as an MP3 player, recorder, access to internet and so on has gotten popular over the past 5 years - From a Sony Ericson to an iPhone 5C you can see the different between the technology.
Media institutes are diversifying so they can be able to produce and distrube across several media platforms - for example, a newspaper with an online version and audio podcasts or the coming together of videogames with films e.g. Avatar or SkyFall.
Nowadys, in the media world, not all media are known to be separate. Televison, Videogames, Films, Newspapers, Radio, Magazines and Music used to exist separately however know all of them are known to be combined.
Camera Shots and Angles (Representation of
Disability)
The clip starts with a
birds eye shot this allows the audience to see the overall mise-en-scene of Ben
and David’s bedroom. Ben’s side of the bedroom is colourful, cheerful and child-like
whereas David’s side of the bedroom is dark and angry-like. The bedroom foreshadows
the tension between the two brothers and permits us to see the juxtaposition
between the two. The camera is then
positioned for a mid-shot on David, it slowly starts to pan which illustrates
David’s angry facial expressions and the matters surrounding him which connotes
mystery and danger. Also, it lets us know he is the main subject of the clip
throughout. The camera is then made to zoom in on his brother Ben, which lets
us know he is the other main character of the clip. The zoom authorizes us to
see his facial expression which makes the audience emphasise him, thus he looks
vulnerable, innocent and harmless. He is sleeping and is unaware of what his
brother is plotting to do to him.
Afterwards, an establishing
shot is presented to let the audience see a new setting. The audience would
find the new setting disturbing and sad, thus it is of multiple flats compacted
together in a small space. This immediately indicates to us that Ben and David
have had a tough life, due to the lack of money they own. The scene moves on to
a new scene of the kitchen in their house in a wide shot. This allows the
audience to see the mise-en-scene - the kitchen seems colourful and messy like
Ben’s side of the bedroom. This suggests to us that much of their family life
revolves around Ben leaving David as an outsider. Later, the audience is
presented with an extreme close-up of Ben who is staring at his cereal intently
for a while, this highlights his disability as it is unusual for someone to
stare at their cereal in a daze for quite some time. The over the shoulder shot
which is illuminated next, lets us see what is over Ben’s shoulder at the subject,
David. This suggests the power David has over Ben, thus he doesn’t go through
the same struggles as his brother. This is further emphasised by a high angle
shot afterwards of David looking down at Ben who seems much bigger and powerful
than him. This discusses the hierarchy status of David and his brother.
This clip introduces us to the representation of disability through the character 'Ben'. The clip begins with his brother's voice, Gary, who narrates throughout the scene. By doing this he is portraying matters to the audience in his perspective. Unlike Ben, Gary seems to be responsible and mature. The scene is already conveying a division in the household.The clip immediately plays non-diegetic sound which has an off putting beat that builds tension to the viewer, it foreshadows that something is about to happen and also hints to what the clip will behold.The aerial shot of the bedroom the two brothers share, provides the opportunity for the audience to see the mise-en-scence. The lack of colour and dreariness of Gary's side of the bedroom is clearly notified and contrasted with his brother's side which is colourful and messy. This emphasises the differences between the brothers already, mainly due to Ben's disability. Also, the camera starts to slowly zoom in on the two characters which clearly suggests these two will be the subject of the clip.
Furthermore, the pan shot of Gary highlights the matters surrounding him which all consists of black, mysterious and dangerous connotations hinting he could be of real threat as he is serious about plotting to kill his brother through his narrative voice. Whilst this is happening, the camera then zooms in on a close-up of the brother who is sleeping, the close-up allows us to see his facial expressions making the audience emphasise him, thus he seems defenceless and unaware of what his brother is planning to do to him.You then see clips of explosions and unusual creatures which reinforces what Gary is saying in his dialogue seems to be unrealistic and bizarre.
The next scene starts of with a wide shot conveying flats which sets a negative atmosphere as they are tightly compacted together in one small space, you can sense that the family has had a tough life. Afterwards, there is a close-up of Ben who is looking at his cereal intently, this emphasises his disability as people would not normally do this. The tone of Gary's voice seems to be of disgust as he compares his brother to a dog and his voice hints superiority, thus he doesn't have a disability. This is further emphasised by the close up of Gary's face which exposes his facial expressions, he stares at his brother in bewilderment as if he is of a different species. The smashes of the kitchen items on the counter surface portrays the chaos in their house and lifestyle.
Furthermore, the next scene is introduced with uplifting non-diegetic music, as if mocking as the scene is quite the opposite of happy. Gary's narrative voice reflects annoyance as he lists the difficulties he has to overcome due to his brother. A retrospective of series of events are shown of Ben, he is learning a number of different things but he needs a lot of attention and guidance to do normal matters like riding a bike. One of the flashbacks illuminates his brother Gary aiming a toy gun at Ben, you then hear a synchronous sound of 'bang' and see the fulfilment masked on Gary's face at the prospect of his brother being no more. Also, there is a low angle shot of Ben when Gary is up in a tree, this sustains the power Gary has over Ben and also the hierarchy of society.
In the last scene, there is a over the shoulder shot of Gary drawing and not listening to the teacher, emphasising his distance from reality, the responsibilities he has to take on due to his brother is getting too much of a struggle for him. The clip ends with the voice over of Gary sharing his frustrations he had to go through and a moment of satisfaction when he says "I had to get some space".
Pretty Little Liars Season 1 Episode 8 S1E8 Sneak peek Part 2 from Watch Pretty Little Liars on Vimeo.
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