Monday, 9 December 2013
Tuesday, 26 November 2013
Synergy and Convergence
Convergence - How differnet media platforms and forms can be combines and used together.
Synergy - another word for harmony or co-operation, which describes the way a brand or product can be promoted throughout all forms and platforms within or available to a large media company.
Synergy works when different elements within a media conglometro promote - film studio, record label, video game divison which creates linked products from the film, soundtrack or video game. Each distinctive product promotes the others. For example 'Disney Stores' promote the consumer products which promotes the parks which promotes the televisons shows and they promote the company. Another example of synergy used in the film industry was the film 'High School Musical' it's promoted the DVD which promoted the soundtrack which promoted the advent calendar, which promoted the doll which promotes the sequal which the promotes Disney Store and then promoting the film.
Convergence is used in the film industry to bring in technologies together and to get mroe interact with the public throught technology. As technology is expanding rapidly, and joining forces, everything that seemed impossible 20-30 years ago or even 10 years ago is suddenly becoming possible due to technology. combining technology like a mobile phone where you can use as a still camera, and movie image camers, download and watch moving images on, use it as an MP3 player, recorder, access to internet and so on has gotten popular over the past 5 years - From a Sony Ericson to an iPhone 5C you can see the different between the technology.
Media institutes are diversifying so they can be able to produce and distrube across several media platforms - for example, a newspaper with an online version and audio podcasts or the coming together of videogames with films e.g. Avatar or SkyFall.
Nowadys, in the media world, not all media are known to be separate. Televison, Videogames, Films, Newspapers, Radio, Magazines and Music used to exist separately however know all of them are known to be combined.
Synergy - another word for harmony or co-operation, which describes the way a brand or product can be promoted throughout all forms and platforms within or available to a large media company.
Synergy works when different elements within a media conglometro promote - film studio, record label, video game divison which creates linked products from the film, soundtrack or video game. Each distinctive product promotes the others. For example 'Disney Stores' promote the consumer products which promotes the parks which promotes the televisons shows and they promote the company. Another example of synergy used in the film industry was the film 'High School Musical' it's promoted the DVD which promoted the soundtrack which promoted the advent calendar, which promoted the doll which promotes the sequal which the promotes Disney Store and then promoting the film.
Convergence is used in the film industry to bring in technologies together and to get mroe interact with the public throught technology. As technology is expanding rapidly, and joining forces, everything that seemed impossible 20-30 years ago or even 10 years ago is suddenly becoming possible due to technology. combining technology like a mobile phone where you can use as a still camera, and movie image camers, download and watch moving images on, use it as an MP3 player, recorder, access to internet and so on has gotten popular over the past 5 years - From a Sony Ericson to an iPhone 5C you can see the different between the technology.
Media institutes are diversifying so they can be able to produce and distrube across several media platforms - for example, a newspaper with an online version and audio podcasts or the coming together of videogames with films e.g. Avatar or SkyFall.
Nowadys, in the media world, not all media are known to be separate. Televison, Videogames, Films, Newspapers, Radio, Magazines and Music used to exist separately however know all of them are known to be combined.
Thursday, 14 November 2013
Camera Shots and Angles (Representation of Diability)
Camera Shots and Angles (Representation of
Disability)
The clip starts with a
birds eye shot this allows the audience to see the overall mise-en-scene of Ben
and David’s bedroom. Ben’s side of the bedroom is colourful, cheerful and child-like
whereas David’s side of the bedroom is dark and angry-like. The bedroom foreshadows
the tension between the two brothers and permits us to see the juxtaposition
between the two. The camera is then
positioned for a mid-shot on David, it slowly starts to pan which illustrates
David’s angry facial expressions and the matters surrounding him which connotes
mystery and danger. Also, it lets us know he is the main subject of the clip
throughout. The camera is then made to zoom in on his brother Ben, which lets
us know he is the other main character of the clip. The zoom authorizes us to
see his facial expression which makes the audience emphasise him, thus he looks
vulnerable, innocent and harmless. He is sleeping and is unaware of what his
brother is plotting to do to him.
Afterwards, an establishing
shot is presented to let the audience see a new setting. The audience would
find the new setting disturbing and sad, thus it is of multiple flats compacted
together in a small space. This immediately indicates to us that Ben and David
have had a tough life, due to the lack of money they own. The scene moves on to
a new scene of the kitchen in their house in a wide shot. This allows the
audience to see the mise-en-scene - the kitchen seems colourful and messy like
Ben’s side of the bedroom. This suggests to us that much of their family life
revolves around Ben leaving David as an outsider. Later, the audience is
presented with an extreme close-up of Ben who is staring at his cereal intently
for a while, this highlights his disability as it is unusual for someone to
stare at their cereal in a daze for quite some time. The over the shoulder shot
which is illuminated next, lets us see what is over Ben’s shoulder at the subject,
David. This suggests the power David has over Ben, thus he doesn’t go through
the same struggles as his brother. This is further emphasised by a high angle
shot afterwards of David looking down at Ben who seems much bigger and powerful
than him. This discusses the hierarchy status of David and his brother.
Wednesday, 6 November 2013
Representation Of Disability
This clip introduces us to the representation of disability through the character 'Ben'. The clip begins with his brother's voice, David, who narrates throughout the scene. By doing this he is portraying matters to the audience in his perspective. Unlike Ben, David seems to be responsible and mature. The scene is already conveying a division in the household.The clip immediately plays non-diegetic sound which has an off putting beat that builds tension to the viewer, it foreshadows that something is about to happen and also hints to what the clip will behold.The aerial shot of the bedroom the two brothers share, provides the opportunity for the audience to see the mise-en-scence. The lack of colour and dreariness of David's side of the bedroom is clearly notified and contrasted with his brother's side which is colourful and messy. This emphasises the differences between the brothers already, mainly due to Ben's disability. Also, the camera starts to slowly zoom in on the two characters which clearly suggests these two will be the subject of the clip.
Furthermore, the pan shot of David highlights the matters surrounding him which all consists of black, mysterious and dangerous connotations hinting he could be of real threat as he is serious about plotting to kill his brother through his narrative voice. Whilst this is happening, the camera then zooms in on a close-up of the brother who is sleeping, the close-up allows us to see his facial expressions making the audience emphasise him, thus he seems defenceless and unaware of what his brother is planning to do to him.You then see clips of explosions and unusual creatures which reinforces what David is saying in his dialogue seems to be unrealistic and bizarre.
The next scene starts of with a wide shot conveying flats which sets a negative atmosphere as they are tightly compacted together in one small space, you can sense that the family has had a tough life. Afterwards, there is a close-up of Ben who is looking at his cereal intently, this emphasises his disability as people would not normally do this. The tone of David's voice seems to be of disgust as he compares his brother to a dog and his voice hints superiority, thus he doesn't have a disability. This is further emphasised by the close up of David's face which exposes his facial expressions, he stares at his brother in bewilderment as if he is of a different species. The smashes of the kitchen items on the counter surface portrays the chaos in their house and lifestyle.
Furthermore, the next scene is introduced with uplifting non-diegetic music, as if mocking as the scene is quite the opposite of happy. David's narrative voice reflects annoyance as he lists the difficulties he has to overcome due to his brother. A retrospective of series of events are shown of Ben, he is learning a number of different things but he needs a lot of attention and guidance to do normal matters like riding a bike. One of the flashbacks illuminates his brother David aiming a toy gun at Ben, you then hear a synchronous sound of 'bang' and see the fulfilment masked on David's face at the prospect of his brother being no more. Also, there is a low angle shot of Ben when David is up in a tree, this sustains the power David has over Ben and also the hierarchy of society.
In the last scene, there is a over the shoulder shot of David drawing and not listening to the teacher, emphasising his distance from reality, the responsibilities he has to take on due to his brother is getting too much of a struggle for him. The clip ends with the voice over of David sharing his frustrations he had to go through and a moment of satisfaction when he says "I had to get some space".
Season 1 Episode 7 (90210)
Script
Naomi: What-- wh-wh-wh-whoa, what? Are you kidding me with this? Really? I know this
lipstick container, Adrianna.
lipstick container, Adrianna.
Adrianna: Are you kidding me? What do you care? It was yours.
Naomi: It was mine. Not anymore. I experimented and I stopped. Like you supposedly did.
Adrianna: Give me a break, Naomi.
Naomi: No! No, I won't give you a break. Okay, I'm your friend. And I may come off
as annoying or whatever you think I am, but I care about you. And I'm worried about
you.
as annoying or whatever you think I am, but I care about you. And I'm worried about
you.
Adrianna: I'm fine.
Naomi: No, you're not fine. And don't, don't, don't walk away from me. I can help you,
okay? I can help you deal with this, but you got to let me.
okay? I can help you deal with this, but you got to let me.
Adrianna: Oh my god. Oh my god! Okay, you're right. All right, I'm using, but it's,
it's not like I'm addicted. I could stop whenever I want. I'm just like, I'm just under
so much pressure from my mom to get a stupid job. I finally work super hard to get
something and I'm gonna get busted. I'm gonna get kicked out of school. I'm gonna
lose the movie. I'm gonna lose everything!
it's not like I'm addicted. I could stop whenever I want. I'm just like, I'm just under
so much pressure from my mom to get a stupid job. I finally work super hard to get
something and I'm gonna get busted. I'm gonna get kicked out of school. I'm gonna
lose the movie. I'm gonna lose everything!
Naomi: No! No,you're not. Give it to me.
Adrianna: What? No!
Naomi: Just give it to me.
Thursday, 24 October 2013
Friday, 11 October 2013
Thursday, 10 October 2013
Monday, 7 October 2013
Monday, 30 September 2013
Thursday, 26 September 2013
Wednesday, 25 September 2013
TV Drama - a story that is presented in a dramatic way and explores a range of genres, from soap opera to science-fiction to costume drama. Also, it's a piece of film that engages with the issues of the day in an accessible fashion, i.e. through believable characters, through fantastic locations or plots.
Representation - to represent something is to describe, or depict it, to call it up in the mind by description or portrayal To represent also means to symbolise, stand for, be a substitute for e.g. the cross symbolises suffering and the crucifixion of Christ.
Mediation/Mediated - a negotiation to resolve differences that is conducted by some impartial party.
Stereotype - A widely held but fixed and oversimplified image or idea of a particular type of person or thing.
Hegemonic norm - The processes by which dominant culture maintains its dominant position: for example, the use of institutions to formalize power; the employment of a bureaucracy to make power seem abstract (and, therefore, not attached to any one individual); the inculcation of the populace in the ideals of the hegomonic group through education, advertising, publication, etc.; the mobilization of a police force as well as military personnel to subdue opposition.
Ideology - The ideas and manner of thinking of a group, social class, or individual: "a critique of bourgeois ideology".
Semiotics - The study of signs and symbols and their use or interpretation.
Connotation - An idea or feeling that a word invokes for a person in addition to its literal or primary meaning.
Signifies - 1. Be an indication of.
2. Be a symbol of; have as meaning.
Signifier - A sign's physical form (such as a sound, printed word, or image) as distinct from its meaning.
Types Of Signifier:
Iconic - a mode in which the signifier is perceived as resembling or imitating the signified (recognizably looking, sounding, feeling, tasting or smelling like it) - being similar in possessing some of its qualities: e.g. a portrait, a cartoon, a scale-model, onomatopoeia, metaphors, 'realistic' sounds in 'programme music', sound effects in radio drama, a dubbed film soundtrack, imitative gestures.
Indexical - a mode in which the signifier is not arbitrary but is directly connected in some way (physically or causally) to the signified - this link can be observed or inferred: e.g. 'natural signs' (smoke, thunder, footprints, echoes, non-synthetic odours and flavours), medical symptoms (pain, a rash, pulse-rate), measuring instruments (weathercock, thermometer, clock, spirit-level), 'signals' (a knock on a door, a phone ringing), pointers (a pointing 'index' finger, a directional signpost), recordings (a photograph, a film, video or television shot, an audio-recorded voice), personal 'trademarks' (handwriting, catchphrase) and indexical words ('that', 'this', 'here', 'there').
Symbolic - signs where the relation between signifier and signified is purely conventional and culturally specific, e.g., most words.
Binary Opposites - where texts are organised around sets of opposite values such as good and evil, light and dark.
Mode Of Address - in narrative studies, the way in which media texts talks to an audience.
Anchoring - fixing of a meaning e.g. the copy text anchors (ie fixes to one spot) the meaning of an image (for instance, a single rose, that could be used for an ad for anything from a dating agency to a funeral home) in a print advertisement.
Conventions - the generally accepted ways of doing something. There are general conventions in any medium, such as the use of interview quotes in a print article, but conventions are also genre specific.
Representation - to represent something is to describe, or depict it, to call it up in the mind by description or portrayal To represent also means to symbolise, stand for, be a substitute for e.g. the cross symbolises suffering and the crucifixion of Christ.
Mediation/Mediated - a negotiation to resolve differences that is conducted by some impartial party.
Stereotype - A widely held but fixed and oversimplified image or idea of a particular type of person or thing.
Hegemonic norm - The processes by which dominant culture maintains its dominant position: for example, the use of institutions to formalize power; the employment of a bureaucracy to make power seem abstract (and, therefore, not attached to any one individual); the inculcation of the populace in the ideals of the hegomonic group through education, advertising, publication, etc.; the mobilization of a police force as well as military personnel to subdue opposition.
Ideology - The ideas and manner of thinking of a group, social class, or individual: "a critique of bourgeois ideology".
Semiotics - The study of signs and symbols and their use or interpretation.
Connotation - An idea or feeling that a word invokes for a person in addition to its literal or primary meaning.
Signifies - 1. Be an indication of.
2. Be a symbol of; have as meaning.
Signifier - A sign's physical form (such as a sound, printed word, or image) as distinct from its meaning.
Types Of Signifier:
Iconic - a mode in which the signifier is perceived as resembling or imitating the signified (recognizably looking, sounding, feeling, tasting or smelling like it) - being similar in possessing some of its qualities: e.g. a portrait, a cartoon, a scale-model, onomatopoeia, metaphors, 'realistic' sounds in 'programme music', sound effects in radio drama, a dubbed film soundtrack, imitative gestures.
Indexical - a mode in which the signifier is not arbitrary but is directly connected in some way (physically or causally) to the signified - this link can be observed or inferred: e.g. 'natural signs' (smoke, thunder, footprints, echoes, non-synthetic odours and flavours), medical symptoms (pain, a rash, pulse-rate), measuring instruments (weathercock, thermometer, clock, spirit-level), 'signals' (a knock on a door, a phone ringing), pointers (a pointing 'index' finger, a directional signpost), recordings (a photograph, a film, video or television shot, an audio-recorded voice), personal 'trademarks' (handwriting, catchphrase) and indexical words ('that', 'this', 'here', 'there').
Symbolic - signs where the relation between signifier and signified is purely conventional and culturally specific, e.g., most words.
Binary Opposites - where texts are organised around sets of opposite values such as good and evil, light and dark.
Mode Of Address - in narrative studies, the way in which media texts talks to an audience.
Anchoring - fixing of a meaning e.g. the copy text anchors (ie fixes to one spot) the meaning of an image (for instance, a single rose, that could be used for an ad for anything from a dating agency to a funeral home) in a print advertisement.
Conventions - the generally accepted ways of doing something. There are general conventions in any medium, such as the use of interview quotes in a print article, but conventions are also genre specific.
Thursday, 12 September 2013
Subscribe to:
Comments (Atom)